AMPLITUDE Studios Privacy Policy

1. Information we collect and receive

We collect personal data about you and the devices you use to access and interact with us and our Products. We collect:

1. Registration, login and contact information (name, contact details, age, gender, personal preferences, personal identifiers, including Platform Operator account ID, and additional information that you chose to provide) you give us when you register or sign up to access our Products, or when you wish to register to attend an event or program, hosted or sponsored by AMPLITUDE Studios.
2. Technical and device information (e.g. web browser, operating system, interaction with our systems, including log in information) from your mobile or computer device when you use our Products, including unique identifiers associated with your device, such as IP address.
3. Location information derived from device information associated with your IP address, city or country code, or address, or Third Party Advertisers with your consent.
4. Feedback / surveys / user research /testing information (including name, age and e-mail address, and additional relevant information, for instance, information about your gaming platforms and habits, age and email address) from your questions, suggestions or views on our Products, from the messages and reviews you post on our social channels and forums, or on the AMPLIFIERS platform, or when you participate in a testing session. We may also film and record these testing sessions.
5. Third party and social media information about your use of our Products that is shared with third party platforms and services (such as Mod.io and YouTube) connected with our Products or that has been made publicly available by you on third party platforms (such as Facebook or Twitter or Reddit) and which relates to our Products. We also collect information about your social media engagement and interaction with social media sites that is collected when you use third party social media sharing technologies relating to our Products.
6. Usage Information that we collect when you use our Products, including log in information, images from your device you submit to us, and webpages, apps, and ads you see and interact with, as well as the accounts you link together. We also collect Data analytics Information relating to your use of the Product that We collect from live operations software tools used to make changes, updates or improvements to our Products.
7. Participation information (e. g. name, age, country, address…) you provide to us when you participate in our competitions. You may also be required to submit a photograph or video of yourself if this forms part of the entry requirements of the competition.
8. User Acquisition/Attribution and profile information (such as your IP address, Platform Operator account information (e.g. the pseudonymised user ID associated with your Xbox or Steam account), hardware and software information, aggregate gameplay data, usage data and purchase histories, sales and gameplay data related to your interactions with our Products), that is collected or combined to help us acquire new users for our Products and to build Core, Custom and Lookalike Audiences.
9. Cookies and other tracking technologies: We, and our service providers may use cookies and similar technologies (including but not limited to tracking pixels and web beacons (collectively, "Cookies"). We use tracking pixels in our marketing communications so that we can verify if the e-mail has been opened. You can learn more about our processing practices when you interact with cookies, by reviewing our Cookies Policy. Please note that you may not be able to use certain features relating to our Products and Services if you opt out from receiving Cookies.
10. Other information you provide when you post or send online notifications or messages or obtained from social features used within our Products, such as in-game communications, as well as copies of your correspondence with us for if you contact us by making a support request by sending a mail to: cs@amplitude-studios.com.

Important information about third party data:

You can choose to sign-up for our Products using third party services such as your Facebook account in which case Facebook will ask you for permission to provide certain personal data such as your username, date of birth, contact details, profile picture, your "likes", and your friend list, depending on the settings you have selected for such third-party services. If you prefer not to have this personal data disclosed when you use third party services, please do not use third party services to access our Products and Services. For information about how third-party services, including social networking websites handle your personal data, please refer to their privacy policies and terms of use. Social networking websites may have features that prevent you from modifying certain privacy settings.

2. Our use of collected information

AMPLITUDE Studios uses your Information to provide you with our Products.

We use Information only as permitted or required by law and as described in this privacy policy or otherwise disclosed at the time of collection.

We will only collect and process personal data about you where we have a good reason (lawful basis). As stated throughout this Privacy Policy, our lawful bases include consent (where you have given consent to, say, receive updates and marketing emails), contract (where processing is necessary for the performance of a contract with you (e.g. to supply the Products you have requested)) and "legitimate interests" (where we perform marketing campaigns, analytics to improve our Products, services, client relationship…).

• Provide our Products
  
  We use your Information to provide our wide range of Products that you request, view, or otherwise engage with. This might include customizing and personalizing the Products for you. For example:

• Your registration information enables us to provide you with access to our Products and to supply the Products, including when you attend an event or programme organised and/or administered by AMPLITUDE Studios. This is necessary for the purpose of performing the contract we have with you or facilitating your attendance at one of our events or programmes. It helps us to authenticate your access to our Products, to contact you for your views and to notify you of important changes or updates to our Products or an event which you have registered to attend.
• When you play our games and experience our interactive Products, we may use Information to personalise your experience or to recommend or enable in-game features, purchases, or rewards.

• Competition management
  
  AMPLITUDE Studios collects and processes competition data for the purposes of running and monitoring the competition, as well as for carrying out publicity activities relating to the competition.

• Operate our business
  
  We use and analyse information about you and your use of our Products, including log files, for our legitimate interests by data matching or statistical analysis so that we can administer, support, resolve technical problems, and to help us detect and prevent fraud, or other illegal activities, or acts prohibited by our terms of service or any policies applicable to our Products.
  
  We use technologies to provide us with information, such as when an email is opened, or to develop statistics on the effectiveness of advertising or marketing. In some cases, working with third-party partners, we use this information to send you ads for our Products based on the games you play. (please refer below to the 'Marketing and advertising' section of this policy to learn more about our marketing and ad practices).
  
  AMPLITUDE Studios also uses anti-cheat and/or anti-hacking technologies to help us to detect illegal or malicious activity and to take the appropriate actions if such activity is detected. The anti-cheat/hacking technologies within your Product require you to download certain data to your device. If you disable or otherwise tamper with these technologies, the Product may not operate properly, and you will be in breach of the applicable user license agreement.

• Improve our Products, deliver personalised content and provide support
  
  Our games may include specific reporting tool to help our team identify main bugs and game problems, such as Sentry on ENDLESS™ Legend 2 (please visit Sentry privacy policy here).
  
  We also analyse information about how you engage with our Products (including player performance statistics, in-game actions, character options and other similar in-game data), together with information collected during surveys and user research sessions, to understand how our Products are used and to provide you with an optimal gaming experience, such as by rolling out performance-optimising software updates for our Products and to develop new Products.
  
  We use de-identified or pseudonymous data in order to analyse and produce statistics relating to the habits, usage patterns and demographics of users as a group or as individuals. This allows us to deliver you personalised content, helps us understand the features of our Products that appeal to you and allows us to manage advertising, amongst other things (please refer below to the ‘Marketing and advertising’ section of this policy to learn more about our marketing and ad practices).
  
  We use and analyse data publicly available (such as Steam reviews) for our legitimate interests so that we can collect information about how you use our Products, how you engage with our marketing campaigns and to gain an understanding of community sentiment about our Products. We may use third party analytics providers who collect this data on our behalf.

• Other uses with Your Consent
  
  For some Services, we will ask for permission to access your device’s speaker or camera. If you grant permission, you may be able to record audio, take pictures or video within the app experience.
  
  We may also provide functionality within our Products which enables you to upload gameplay footage to YouTube. If you choose to use this feature, we will receive and store an authentication token from Google so that the feature will operate properly. The use of this functionality is governed by YouTube’s Terms of Service: https://www.youtube.com/static?template=terms. Further information about the protection of your privacy can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=en-US. You can also view and modify your permissions via Google’s security settings: https://myaccount.google.com/security?hl=fr.
  
  To the extent required by law, we will ask for permission to contact you for marketing purposes to let you know by email, telephone, mobile or inapp messaging about our other products and services. We may also use your Information with your consent for other purposes described at the point of collection.
  
  We only keep Information for as long as we need it to fulfil the purposes, we are using it for, as permitted by law.

3. Unsubscribe from our marketing communications

If you no longer want us to use your personal data for marketing communications, you can unsubscribe at any time, either by using the unsubscribe option in the communication you receive or by changing your communication settings. By unsubscribing from marketing communications, you will be opted out of our email/marketing tracking pixels. Please note that we will retain a record of the user information when you unsubscribe from our marketing information for the legitimate purpose of ensuring that we do not contact you further in this way, during the period of your objection, if relevant.

Even if you opt out from receiving marketing messages from us, you may continue to receive service updates from us, such as to confirm your purchase of one of our Products, updates relating to our policies and practices, or other communications regarding our relationship or transactions with you. Please note that we will retain a record of the user information when you unsubscribe from our marketing information for the legitimate purpose of ensuring that we do not contact you further in this way, during the period of your objection, if relevant.

4. When we share information

We share the information we collect about you, including your use of our Products (subject to the necessary security, contractual and transfer safeguards) with our business partners and service providers to provide you with an optimal experience, to facilitate use of our Products as advertised and to enable you to play our Products on various gaming platforms.

• These are the main categories of third parties we share your personal data with: Service Providers. AMPLITUDE Studios hires vendors and other companies to perform services for us such as creation, maintenance, hosting, delivery, and marketing of our Products. This may include customer service, or conducting research and analytics based on interactions during a user session
• Third party platform operators such as Valve who operate the Steam digital download platform, Epic, Apple, Google Play, Sony PlayStation, Nintendo, Microsoft Xbox, and other partners who carry out various activities and services to support our Products (collectively, the "Platform Operators")
• Marketing partners for marketing or promotions such as Mailchimp, based on your communication preferences; certain Products are currently supported by third party advertising partners that serve advertisements ("Third Party Advertisers"), including based advertising ("Interest Based Advertising") within our Products. These Third Party Advertisers use technology to serve the advertisements and link to them directly into our Products. They may automatically receive your device ID, IP address or geo-location data when this happens. They may also use other technologies (such as cookies, JavaScript, or web beacons) to measure the effectiveness of their advertisements and to personalise the advertising content you see. See also our Cookies Policy.
• New owners or re-organised entities and their advisors in the event of a business restructure, sale, purchase or joint venture affecting our business; and
• Law enforcement agencies/authorities, when we are under a duty or are authorised by law for law enforcement purposes.
• Others when you provide us with your consent to do so, for example, when we disclose information to a third party to link an account you have with us to the third party’s account.

5. International Transfers

Your personal data may be transferred to other countries where AMPLITUDE Studios service providers maintain operations. These countries may not have equivalent data protection laws to those applicable within the European Union.

Whenever we transfer your Information outside the European Union, we will ensure that we rely on appropriate safeguards, this includes using contractual mechanisms (such as standard contractual clauses), but sometimes we may use other legal mechanisms.

For further information about the mechanisms, we use to protect your information when it is transferred outside the European Union, please contact us through one of the methods described in the "How to contact us" section of this policy.

6. Security and data retention

Your privacy is important to us and we place great importance on the steps we take, including technical and organisational measures to protect your information from unauthorised access and against unlawful processing, accidental loss, destruction and damage.

Where you have chosen a password which allows you to access any of our Products, you are responsible for keeping this password confidential. We advise you not to share your password with anyone. We will not be liable for any unauthorised transactions entered into using your personal data, including but not limited to your username, and/or password. If you suspect unauthorised access, you should change your password, using a strong password immediately.

Your personal data will be retained by us for the duration of your use or access to our Products and may be retained for a period after this time as necessary and relevant to our legitimate operations, our terms with you and in accordance with applicable laws and obligations. This may include retention necessary to meet our tax reporting requirements as well as time required to enforce any obligations in our agreements, any game "sun-setting" requirements or to identify, issue or resolve legal proceedings or disputes, fraud prevention, and related security purposes. When determining how long to retain personal data, we consider the amount, nature and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of the information, the purposes for which we process the information, applicable legal requirements, and our general business operations.

Purpose	Legal basis	Category of data	Storage duration
Provide the Products and customer service	Contract	Identification data Demographic information Transactional info (information about transactions with us, attendance at events, …) User-generated content (any user-generated content you voluntarily decide to provide through the Products, incl. photographs, or other information you provide in connection with your account) Survey, research, feedback, information Internet network and device activity data Geolocation information (IP address, …)	The account activity period is 3 years from the time a player becomes inactive.
Personalize your experience and customize the Products	Legitimate interest	Identification data Demographic information Transactional info (information about transactions with us, attendance at events, …) User-generated content (any user-generated content you voluntarily decide to provide through the Products, incl. photographs, or other information you provide in connection with your account Survey, research, feedback, information Internet network and device activity data Geolocation information (IP address, …)	The account activity period is 3 years from the time a player becomes inactive.
Understand your interests and engage in research, analysis and report	Legitimate interest	Identification data Demographic information Transactional info (information about transactions with us, attendance at events, …) User-generated content (any user-generated content you voluntarily decide to provide through the Products, incl. photographs, or other information you provide in connection with your account) Survey, research, feedback, information Internet network and device activity data Geolocation information (IP address, …)	The time required for analysis and, where possible, until your personal data has been anonymized.
Competition management	Contract	Identification data	3 years for the winner of the contest. 1 month for all participants.
Marketing/advertising purposes	Consent for the customers, legitimate interest for the professional	Identification data Demographic information Transactional info (information about transactions with us, attendance at events, …) User-generated content (any user-generated content you voluntarily decide to provide through the Products, incl. photographs, or other information you provide in connection with your account Internet network and device activity data Geolocation information (IP address, …)	3 years from last contact.
Security, fraud, and legal compliance	Legal Obligation	Identification data Demographic information Transactional info (information about transactions with us, attendance at events, …) User-generated content (any user-generated content you voluntarily decide to provide through the Products, incl. photographs, or other information you provide in connection with your account Survey, research, feedback, information Internet network and device activity data Geolocation information (IP address, …)	1 year and 5 years in the event of proven fraud or cheating.
Recruitment and Building up of a CV library	Legitimate interest And your consent for the CV library	Identification data Survey, research, feedback, information	The time required to review the application and then, with your consent, two years from the date of application. Five years for the purposes of our anti-discrimination checks.
Provide support	Legitimate interest	Identification data Demographic information Transactional info (information about transactions with us, attendance at events, …) User-generated content (any user-generated content you voluntarily decide to provide through the Products, incl. photographs, or other information you provide in connection with your account Survey, research, feedback, information Internet network and device activity data Geolocation information (IP address, …)	3 years from the termination of your request.
Accounting and tax management	Legal obligation	Demographic information	10 years.
Other uses with Your consent	Consent	User-generated content (any user-generated content you voluntarily decide to provide through the Products, incl. photographs, or other information you provide in connection with your account) Other information that you provide in the course of using the Products	Until you withdraw your consent.
Bug detection	Legitimate interest	Identification data Device data Game data	90-days (Sentry).

We may retain a record of your stated objection to the processing of your data, including in respect of an objection to receiving marketing communications, for the sole purpose of ensuring that we can continue to respect your wishes to not contact you further, during the term of your objection.

We will take appropriate steps to seek to destroy or permanently anonymise personal data at the point this information is no longer necessary for the purposes described in this Privacy Policy.

For more information about exercising your rights with respect to our data processing activities, or if you no longer wish to use our Products, see details below about your privacy and data protection rights.

7. Privacy and data protection rights

Depending on our reason for processing your personal data and applicable laws, you have certain rights on your personal data. Such rights include the following:

• Right to access your personal data. You can request information that we process about you.
• Right to rectify your personal data. If you think that the personal data, we process about you is inaccurate, you can ask us to rectify or correct it. If you need to sign in to access certain Products, you can update and amend your key contact information directly.
• Right to delete your personal data. You can ask us to erase the personal data that we process about you. Please note that in certain cases (e.g., legal obligation to process your personal data, on-going contractual relationship etc.) we may not be able to erase your personal data.
• Right to data portability. You can in some cases ask us to transfer the information about you in a digital format or to have it transmitted directly to another controller (where technically feasible). This right only applies in certain circumstances (for example, if we are processing your personal data with automated means and based on your consent or the contract, we have concluded with you in your individual capacity).
• Right to ask us to restrict the processing of your personal data. In certain circumstances, you can ask us to limit the way we use your personal data.
• Right to object to our processing of your personal data. In certain circumstances (on grounds relating to your particular situation), you can object to the processing of your personal data by us on the basis of our legitimate interests, including for direct marketing purposes.
• Right to withdraw consent: you can withdraw your consent at any time in respect of any processing of Information which is based upon a consent.
• Right to lodge a complaint before the supervisory authority: If you believe your rights have been breached or AMPLITUDE Studios has not complied with data protection laws, you may make a complaint to our supervisory body for data protection matters or seek a remedy through local courts. The relevant supervisory body will depend on where you are located which you can find here.

To exercise any of these rights, please submit a support request by sending a mail to cs@amplitude-studios.com. You can also contact us and our Data Protection Office using one of the means provided under section 9 below.

8. Children’s information

Protecting the privacy of young children is especially important to AMPLITUDE Studios. For that reason, specific restrictions may apply. Specifically, only fans who are 16 or over can use our AMPLIFIERS platform (applicable starting November 17th, 2025). Most of our surveys are also accessible only to people who are 16 or over.

If AMPLITUDE Studios learns that personal data of users under the age of 16 has been collected, AMPLITUDE Studios will take reasonable steps to remove such information. If you believe that we may have unintentionally collected personal data about your child who is under 16 years of age, you may contact us using the details provided below.

9. How to contact us

If you have any questions or comments about this Privacy Policy, you can contact us by making a support request by sending a mail to cs@amplitude-studios.com, or you contact us, or our Data protection officer as set out below:

• By telephone on: +33 1 44 68 33 89
• By email: dpo@amplitude-studios.com
• By writing to us at:
  AMPLITUDE Studios
  80 Av des terroirs de France
  75012 Paris (France)

10. Changes to this policy

We reserve the right to update this Privacy Policy from time to time by changing it as it applies to your use of any of our Products.

Appendix A - Information from suppliers, vendors, business partners, and similar businesses

• Contact and Business Information. If you are a company or other organisation that we engage with, or a representative of the foregoing, we may collect your name, phone number, email address, and postal address, government identifier, and business name, industry, locations, other information related to your employer, and any other information or personal data that you choose to provide us, including through third-party portals and platforms.
• Financial and Transactional Information. If we need to make payments to you or receive payments from you, we may collect financial account and related transactional information.
• Communications. If you contact us, we may receive personal data such as your name, email address, and phone number. We will also receive the contents of any communications you have with us. This might include requests, questions, and/or issues regarding our Products, services we provide to each other, an account you hold with us, or other topics you might raise.
• Events and Programmes. If you register for or attend an event or programme that we host, sponsor, or attend, we may receive information such as your name, email address, phone number, and other personal data related to your attendance at the event or program from those who interact with or express interested in AMPLITUDE Studios or our Products.
• Surveys, Promotions, Competitions and Gifting. If you decide to participate in any surveys, promotions, competitions or our gifting activities, you may provide certain personal data, such as basic contact information and other information relevant to the survey, promotion, competition or gifting activity.

We will process and retain this information and the related personal data for as long as necessary to perform our legitimate business activities in accordance with applicable laws and our business data retention policy.